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North America, Europe & Brazil: Videos on the Bestselling Book, ‘Cause a Disturbance’

September 14, 2017


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Whether your business is in transition or simply looking for an innovative spark, give it a lift with a Cause a Disturbance keynote or workshop.

Ken will show you how innovation can change your business in simple steps by walking you through the 90% Rule®: It’s a straightforward philosophy that drives you to constantly ask what’s the next 10%? What’s the next product, service or process improvement that will create a continuously engaged customer base and strengthen your organization?

One of Ken’s great pleasures when speaking about innovation is helping smart and inquisitive people to step out of their day-to-day roles and focus on new ways to push their organization’s forward. As he says to audiences around the world, “The status quo today is disruption, and if your companies don’t find new ways to educate, inform, engage and delight your customers then they’ll walk to a competitor with your bottom line in tow.”

In our new video, Ken highlights how organizations can unlock the secrets of innovation to continuously delight their customers using a straightforward, six-step process:

  1. Engage emotions, not numbers
  2. Change customers’ lives
  3. Connect the dots
  4. Identify and rank opportunities
  5. Build the plan
  6. Communicate the plan

Everyone knows – and everyone talks about – how important innovation is in the competitive battle to find, delight and keep customers and yet, far too few achieve it. As Ken explains, “There’s a big difference between an occasional spark of innovation and an eternal flame.” But the reality is different; most firms struggle to consistently innovate.

All of that can change. Contact us today to book a keynote or workshop for your organization.

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By Ken Tencer

Ken Tencer is a branding and innovation thought leader who helps organizations master better futures.


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